Paper should be about 10 double-spaced, type-written pages or thenumber of pages to fully explore the topic. The paper shouldinclude no less than 4 academic sources.
Write an essay on one of the following:
1. Describe the impact of "shifting services” on markingchannels.
2. Describe the impact of "online channels” on marketingchannels.
3. Describe the impact of "globalization” on marketingchannels.
4. Explain how the design and management of marketing channels fitinto the marketing mix of entrepreneurial and start-up firms.
5. Discuss how channel theories, structures, and strategies of thepast apply to the present, and if they will hold in thefuture.
6. Evaluate the role of branding and brands in channel structuresand strategies.
7. Describe the role of culture in channel structures andstrategies.
8. Explain the relationship between multi-channel usage, channelstrategies, and firm strategies.
9. Explain the factors that are impacting the disintermediation ofmarketing channels in some industries.
10. Select a company. Describe how the various distributionchannels are organized. Explain how it compares with competitors.Evaluate the effectiveness and efficiency of its channelmanagement. Detail any recommendations you might have to improvethem.
11. Describe how power retailers impact the contracts in and thestructures of distribution channels.
12. Describe whether a monopolistic manufacturer can increase bothchannel profit and its own profit through the implementation oftrade promotions.
