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Part 1 (mandatory): Create a market positioning map (MPM) for AT&T and its major competitors. Discuss...

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General Management

Part 1 (mandatory): Create a market positioning map (MPM) forAT&T and its major competitors. Discuss the marketingstrategies of the company versus strategies of major competitors.What are the advantages and disadvantages of the firm's versuscompetitors' market strategies?

Please ensure that you have at least three (3) companies on theMPM, including AT&T. You must comment on the MPMresults.

Answer & Explanation Solved by verified expert
4.3 Ratings (553 Votes)
The perceptual map shows that al thecompanies are nearly the same when compared on the price aspect asthey all offer competitive rates for calls and data the onlydifferentiator is the service quality which depends on a host offactors like    See Answer
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