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Part 3: Having a balanced and healthy lifestyle is an essential part of every person’s life....

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General Management

Part 3: Having a balanced and healthy lifestyleis an essential part of every person’s life. Here at “LifestyleGym”, we plan to promote our health fitness programs to potentialcustomers in Bahrain.      

Based on your studies ofsegmentation and targeting, fill in the following table by statingeach targeting strategy described in the example. (Possibilities:Mass, segmented, niche, micro)

Examples

Targeting Strategies

Promoting “Lifestyle Gym” as a possible life changing programfor people with depression and anxiety attacks to help themovercome their health problems and live a healthy life.

    Promoting “Lifestyle Gym” as a new gym to everybody by placingadverts in widely read newspapers.

      Promoting “Lifestyle Gym” by designing customized packagescatering to the needs of individual customer’sinterests/requirements.

        Designing different fitness programs to cater to differentcustomer needs by advertising different packages.

        Answer & Explanation Solved by verified expert
        3.7 Ratings (563 Votes)
        1 This is a Niche marketing strategy where the target audience has unique preferences and needs In this instance the people with depression and anxiety attacks are the niche the gym is targeting The differentiation could be based on age gender income group location and in this case medical history Another example is the marketing for electric cars apart from the obvious benefits to the environment in some countries the smaller cars have been marketed as compacts for niche groups such as 1 users that value the benefits of needing less parking space eg islands    See Answer
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