Personal Selling is an important technique used in the
integrated marketing communications mix of a company....
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Personal Selling is an important technique used in theintegrated marketing communications mix of a company. In what areasof skills and knowledge development, a consumer electronic retailershould train its sales people?
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I believe that personal selling is one of the most important and difficult way of selling products in which the seller needs to possess a fair bit of knowledge regarding the selling techniques which include skills like communication and
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