Pisa Pizza a seller of frozen pizza is considering introducing a healthier version of its...
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Pisa Pizza a seller of frozen pizza is considering introducing a healthier version of its pizza that will be low in cholesterol and contain no trans fats The firm expects that sales of the new pizza will be 16 million per year While many of these sales will be to new customers Pisa Pizza estimates that 40 will come from customers who switch to the new healthier pizza instead of buying the original version a Assume customers will spend the same amount on either version The incremental sales associated with introducing the new pizza will be to two decimal places million Round b Suppose that 55 of the customers who will switch from Pisa Pizza s original pizza to its healthier pizza will switch to another brand if Pisa Pizza does not introduce a healthier pizza Then the incremental sales will be million Round to two decimal places
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