Please conduct a menu engineering analysis and provide management recommendations based on the results ?...
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Please conduct a menu engineering analysis and provide management recommendations based on the results ?
The restaurant is a franchise located in the southwestern USA. It is a casual service restaurant and has about 50 seats. It is located in an upscale shopping district and serves an upper- middle class cliental. Please conduct a menu engineering analysis and provide management recommendations based on the results. The data below was obtained from November 2015. MENU ITEM # MENU ITEM NAME SOLD MIX % FOOD, ITEM (MM) (MM%) COST PRICE Chopped Salad 229 5.88% 2.24 8.95 Chopped Salad w Chicken 200 5.13% 3.12 11.70 Chopped Salad w Tuna 29 0.74% 3.12 11.70 Arugula Pear Salad 100 2.57% 2.24 8.75 Arugula w Chicken 150 3.85% 3.12 11.50 Arugula w Tuna 56 1.44% 3.12 11.50 Cobb Salad 589 15.12% 2.69 10.75 Chicken Caesar Wrap 300 7.70% 3.18 9.95 BBQ Chicken Wrap 259 6.65% 3.18 9.95 Chicken Tender Wrap 123 3.16% 3.08 9.95 Cheeseburger 269 6.90% 1.75 7.95 Chicken Mushroom Burger 96 2.46% 2.69 9.95 Grilled Garden Burger 202 5.18% 2.07 7.95 Smoked Turkey & Avocado 521 13.37% 2.93 9.75 440 Sandwich 310 7.96% 3.36 10.50 Turkey Club 163 4.18% 2.85 10.95 Signature Pasta 105 2.70% 2.99 11.50 Angel Hair Bolognese 63 1.62% 2.85 10.95 Traditional Tomato Basil 67 1.72% 2.54 9.75 Mac & Cheese 65 1.67% 2.47 9.95 Total 3896 100.0%
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