Contribution margin ratio (contribution margin/sales revenue): ________60%_____
Breakeven point in sales revenue (fixed costs/contribution margin ratio: ________100_____
6-10
Blacklands forecasts a profit of $90 based on the Exercise 6-7 data. The firm considers increasing the selling price to $12 per unit. In order to sell products for $12 and maintain the same level of unit sales, management would have to pay an additional $40 for an advertising campaign.
Required: Determine whether Blacklands should undertake the advertising campaign.
Current number of units required to reach $90 profit: ____________
Current Contribution Margin Income Statement
Revenues
Variable costs
Contribution margin
Fixed costs
Pretax income
$90
Proposed contribution margin: _____________
New total fixed costs: _____________
Proposed Contribution Margin Income Statement
Revenues
Variable costs
Contribution margin
Fixed costs
Pretax income
Answer & Explanation
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