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Description: Jamie Paquin owns a Tokyo-based wine importer and retailer, Heavealy Vine, a distinctive Canadian Wine. He markets the wines in a store as the world's only all-Canadian wine store. The challenge that be sceks to overcome in this multimedia case is how he can baild positive awareness of Canadian wines amobg Japanese wine consumers. Case Analysis Requirements: - Company Positioning: Elaborate on Heaven Wine's challenges and opportunities in the Japanese market. - Product Sourcing; What are Heavenly Vine's sourcing strategies? Elaborate why CEO Jamie Paquin solely eoncentrates on selling Canadian-made wine. Do you think it is a good strategy? - Recommended Course of Actionz What do you think Heavenly Vine sbould do more or betier in procurement and supply chain efficiency? - Implementation and Timingz If you were a consultant of adviser to Jamie Paquin, what would you advise or suggest to him? Recommendation and reminder: - Please try to coneentrate your analysis on product development aspects (vine) in the context of the Japanese market. - I will highly suggeat you make a simple SWOT and PESTEL analysis. - Porter'ser 5 Forces is an essential fool for analyzing intemational market entries. Description: Jamie Paquin owns a Tokyo-based wine importer and retailer, Heavealy Vine, a distinctive Canadian Wine. He markets the wines in a store as the world's only all-Canadian wine store. The challenge that be sceks to overcome in this multimedia case is how he can baild positive awareness of Canadian wines amobg Japanese wine consumers. Case Analysis Requirements: - Company Positioning: Elaborate on Heaven Wine's challenges and opportunities in the Japanese market. - Product Sourcing; What are Heavenly Vine's sourcing strategies? Elaborate why CEO Jamie Paquin solely eoncentrates on selling Canadian-made wine. Do you think it is a good strategy? - Recommended Course of Actionz What do you think Heavenly Vine sbould do more or betier in procurement and supply chain efficiency? - Implementation and Timingz If you were a consultant of adviser to Jamie Paquin, what would you advise or suggest to him? Recommendation and reminder: - Please try to coneentrate your analysis on product development aspects (vine) in the context of the Japanese market. - I will highly suggeat you make a simple SWOT and PESTEL analysis. - Porter'ser 5 Forces is an essential fool for analyzing intemational market entries

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