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Instructions O O O You are the newly hired CEO of the firm of your choosing. Gather appropriate data and investigate opportunities for improvement of your firm's performance (questions to be answered are listed below). You are expected to employ the economic concepts studied in this course and show how they can be utilized in analyzing your firm's performance. Make recommendations for appropriate strategies that could help your firm to increase its performance. Your main goal should always be to think about the economic theory models discussed in class and how they can help you. Here are a few logical steps you might take: 1) Define the firm's circumstances: What type of product is sold? Who are the buyers? Is there any competition? What type of industry is the firm operating in competitive, non competitive, monopoly, etc..)? 2) Analyze the firm's business strategy How are pricing and output decisions made in the industry? o What is the decision process of your firm? o Does the industry price discriminate? Does your firm price discriminate? If so, when and how! 3) Analyze the firm's performance: What amount of profit is earned by your firm? What about other firms in the industry? What is the firm market share? Does market share influence performance (profit)? 4) Discuss the role of Public Policy: o is your firm subject to any government regulation or government interference? What abou the industry? If so, what type? o Why does government interfere in this industry? 5) Other: Is there anything else unique to your firm, you would like to discuss? What about the industry? o Feel free to include other relevant information Deliverable 1. You are required to write a report that at the minimum contains information regarding the performance of the firm of your choosing; an analysis of your firm's performance and strategies based on one or more economic models studied this semester, and strategy recommendations that could improve the outcomes. Page 1 of 2

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