please I need help here Alex is developing the marketing...
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please I need help here
Alex is developing the marketing strategy for a brand of men's clothing. Before developing his strategy, he will conduct research to better understand his customers' consumer behavior. Can you describe in detail a conceptual model that includes the factors he should consider studying the Consumer Behavior of his customers? (refer to textbook and lecture videos and slides) Also, provide a detailed conceptual model for the marketing process that Alex can use to "Create and Capture Customer Value? (Including
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