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Please provide your responses for the following pricing strategy scenarios as practiced in corporate world. Make...

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Operations Management

  • Please provide your responses for the following pricingstrategy scenarios as practiced in corporate world. Make sure youranalysis is well grounded in theories and concepts related topricing decision making. (150 to 200 words each)

  • The Subway sandwich chain was not fully satisfied with theinitial performance of its line of healthful fast foods, which weremore expensive than alternatives offered by McDonald's and othercompetitors. But the company was able to boost sales by obtainingan American Heart Association endorsement for its products. Explainthis move in terms of perceived value (PV).

  • Traditional newspapers have lost millions of subscribers forfree news websites. Instead of providing its own content at nocharge, the New York Times and Company erected a pay wall-in otherwords, readers must pay to access most of its newspaper's stories.Explain this issue as a price customization strategy.

  • Many consumers are willing to pay a significantly higher pricefor Perdue chicken for no-name supermarket poultry. This is atestament to the company's success in differentiating its productas being of higher quality than generic brands. Which general priceindicators of price sensitivity are illustrated by Perdue's abilityto command a high price?

Answer & Explanation Solved by verified expert
4.4 Ratings (992 Votes)
Subway healthful range The health food product line was priced above the competitors prices leading to pricesensitive customers choosing to go with lowerpriced products at McDonalds and others The endorsement from a known and approved health organisaton such as AMA provided an endorsement that customers could tangibly see and this helped raise the perceived value of the products if the AMA endorses these then they must indeed be good for the heart Marketing for these products now changed to include a more visible value that the products would bring    See Answer
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