please refer back to the minicase on pages 374 and
375.
1. why have consumer product companies...
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General Management
please refer back to the minicase on pages 374 and375.
1. why have consumer product companies headquarteredin Europe historically used the multidomestic strategy? in yourview, Is this an effective choice of international strategy forthese firms? why or why not?
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A multidomestic strategy is a type of international strategy where the strategic and operational decisions of the firms are decentralized to the individual business units in each country The product offerings and marketing are customized according to the domestic needs of the country in which the SBU operates It is based on the
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