Please write an article titled
as ‘Strategic Management in Apple company
You should try to include the
following...
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General Management
Please write an article titledas ‘Strategic Management in Apple company
You should try to include thefollowing components in the write-up:
•A brief introductionabout the company and the industry
•ExternalAnalysis
•InternalAnalysis
•Current Strategyand
•Conclusion
Answer & Explanation
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4.2 Ratings (587 Votes)
STRATEGIC MANAGEMENT AT APPLE INC Introduction to the company Apple Inc is an American multinational company which has its headquarters at Cupertino California The company was founded in April 1976 by Steve Jobs Steve Wozniak and Ronald Wayne Apple currently manufactures smartphones called IPhone IPad which are a form of tablet computers Mac personal computers IPod which is a personal media player etc Apple has achieved product differentiation because of its higher perceived brand value and brandperception Apple is one of the largest players in the global cellphone industry The cell phone industry is also one of the largest growing industries in the world with various technological innovations on the way Some of the top players in the cell phone industry are Samsung Motorola Apple Lenovo etc External Analysis By performing PESTLEPolitical
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