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EXTENDED TECHNOLOGY APPLICATION N Da Rel The Business of Motion Picture Revenue People access movies on different platforms, including tablets and smart phones, as well as disc formats such as DVD and Blu-ray. The timing of release dates for films on these secondary platforms is a major concern for movie executives. There has been increasing pressure to narrow the gap between the theatrical release of a movie and the release to secondary platforms. Movie executives want to reduce marketing expenses, and a studio realizes greater profit from selling a disc than from providing the movie in streaming format, Theater owners, on the other hand, want to protect Movie Release Dates their revenue and fear that with a shorter time between theater release and disc Hidden Figures Theater: January 6, 2017 release, more people will skip the theater Disc: April 11, 2017 presentation and wait. Timing of the disc Logan Theater: March 3, 2017 release becomes important to maximize Disc: May 23, 2017 the potential for profit Gifted Theater: April 12, 2017 The table at the right gives Disc: July 25, 2017 the number of days between theater T2 Trainspotting Theater: March 31, 2017 release and disc release, for 10 movies. Dise: June 27, 2017 Note that the average time lag is about The Lost City of 2 Theater: April 21, 2017 14 weeks, or a little over 3 months de

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