Product X is sold to wholesalers for $2.16 and sold to end consumers for $5.94....
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Product X is sold to wholesalers for $2.16 and sold to end consumers for $5.94. The size of the market is $420,000,000 annually (based on retail sales); product Ys share (in dollars) of this market is 17.3%. The fixed costs involved in manufacturing Product Y are $1,400,000 and the variable manufacturing costs are $0.86 per unit. The advertising budget for Product Y is $1,200,000. Miscellaneous variable costs (e.g., shipping and handling) are $0.12 per unit. Product managers salary and expenses are $120,000.
What is Product Xs break-even volume?
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