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project written report To do a marketing plan of the business venture for lanuching a new consumer...

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Operations Management

project written report

To do a marketing plan of the business venture for lanuching anew consumer product in HongKong market. New consumer producta arethose not present or launched within 3 months in HongKong.

the new consumer products is Camping gears

The written report should include the following elements :
Specific consumer behaviour of the chosen segment(s)

report plan:

Consumer Behavior of the target Customer
Consumer Behavior-Factors: Social and Psychological Bases
Consumer buying decision behaviour: Complex Buying Behaviour

about 500 words

could you written by computer not by hand,Because I can't seevery clearly

Answer & Explanation Solved by verified expert
3.6 Ratings (411 Votes)
To do a marketing plan we first need to define the business andknow the idea clearlyunderstand the geography clearly understand the needs and wants ofpeople Without understanding these things you cant do a consumersurveyLets first understand camping gear and who would a potentialcustomerCamping gear 1 a place where tents cabins or other temporary structures areerected for the use of military troops for training soldiersetc2 the military life3 tents cabins etc used as temporary lodgings by a group oftravellers holidaymakers Scouts Gypsies etcTo understand Consumer behaviour we need to take a survey orprovide questions and try and get true answers for them You canalso stay between them and understand their behaviour needsdesire and wants about the productLets begin with Traveller and tourist who come to hong kong andorders such camping gearSocail Factors Geography HongKong chinaEthnicity Latinos Asian Americans African AmericansetcReligion Buddhism Taoismand ConfucianismNationality Italians Indians ChineseOccupation military technology worker state    See Answer
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