propagates plants for garden centers iable 15. Gabby Gardener operates a commercial plant nursery where...
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propagates plants for garden centers iable 15. Gabby Gardener operates a commercial plant nursery where she throughout the region. Gabby has $4,800,000 in assets. Its yearly fixed costs are $650,000, and the var costs for the potting soil, container, label, seedling, and labor for each gallon-size plant total $1.90. Gabby's volume is currently 480,000 units. Gabby is trying to decide if she wants to sell to garden centers. Compe offer the same plant up to sell to the public for $9 to $12, depending on the type of plant. Gabby wants to earn a 12% return o investment on the company's assets. As a price taker, what is Gabby's target price? Given Gabby's current costs, will Gabby be able to achieve her desired profit? titors s, at the same quality, to garden centers for $4.25 each. Garden centers then mark them
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