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Provide an example of how an international company (such as Unilever or Mondelez International) changes its...

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Operations Management

Provide an example of how an international company (such asUnilever or Mondelez International) changes its distributionchannels and/or marketing messages based on country.

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Since we all know due to globalization the disappearance of distinction between the marketing strategy in the home country as well as in the external market can be seen Thus the companies are now strategizing differently in order to meet the challenges they can face in the global market adding to how they are sustaining the competitiveness in their home country Also they are customizing the marketing mix for their brands in different markets based on the needs of the customer their language their wants culture as well as values The main practice of marketing keeping in mind the 4 Ps ie product price place promotion all are changed when the company decided to move to global market out of their comfortable home market Extensive Promotion is being required in the new market to position the company A perfect example can be for McDonalds The company is one of    See Answer
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