PURPOSE
The purposes of this assignment are: 1. To prepare a marketing planfor a company. 2. Conduct the necessary studies and analyses whichis to be included in the marketing plan. 3. Recommend theappropriate marketing mix strategies, implementation, evaluationand control to realise the marketing goals set in the marketingplan.
INSTRUCTIONS:
Select a low cost airlines over the world such as AirAsia,Norwegian, EasyJet, Jetstar Airways, AirAsia X, WestJet, IndiGo,Southwest Airlines, Eurowings, Scoot, Ryanair, Jetstar Asia, Peach,Jet2.com, Vueling Airlines, PAL Express, Citilink, Air Canadarouge, West Air and Nok Air (for your information this low costairlines have listed as World’s Best Low-Cost Airlines in 2018).Prepare a practical marketing plan for the chosen company toachieve its marketing goals. The marketing plan should include thefollowing components:
Executive Summary Table of Contents Body 1. Company background 2.Situation analysis 3. SWOT analysis 4. Marketing goals andobjectives 5. Marketing strategies (4P) ? Product ? Price ?Distribution channels ? Promotion 6. Implementation 7. Evaluationand Control 8. Summary Supplementary References Appendices
. Your assignment should be between 2,000 words to 3,500 wordsexcluding references. The number of words should be shown at theend of your assignment. Do not copy the assignment question andinstructions to your answer
