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Q4. You attach a United Way banner to your corporate headquarter building, and 6.5% of...

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Finance

Q4. You attach a United Way banner to your corporate headquarter building, and 6.5% of your target population drives by the billboard twice per week day, and the advertising campaign lasts 40 weekdays.

You can put up the billboard at a traffic intersection, and 13 % of your target population drives by the billboard twice per weekday. How many weekdays must the campaign last if you wish to have the same GRP as the first option? (3 marks)

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