QUESTION (1): (10 Marks) For the examples listed below, identify which segmentation Choose from the...
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QUESTION (1): (10 Marks) For the examples listed below, identify which segmentation Choose from the following: base each firm has most likely used? For your answers, simply (G) Geographic choose from the box provided. (Note: Write only one letter from (B) Behavioral the box for each answer (D) Demographic (P) Psychographic 1. A restaurant that has different branches in Oman offering different prices in each branch.) 2. A tobacco company that offers light and heavy cigarettes based on consumer usage.( ) 3. A company that targets people buying gifts during Christmas or wedding anniversaries. 4. A home-delivered spring water company advertising in a health magazine. ( ) 5. A mobile company firm that is most interested in households with a high level of mobile purchases. ( ) 6. BMW highlighting the status associated with owning one of their vehicles. () 7. Gaming manufacturers targeting those consumers who are interested in purchasing a gaming device in the future.) 8. A bank that markets car loans to newly employed graduates and home loans for young married people.) 9. A game company that specializes in children's games. ( ) 10. A travel agency that targets people who frequently holiday in rural parts of the country. ( )
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