Question #1 Point amusement park management is preparing the park's annual promotional plan for the...
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Accounting
Question #1 Point amusement park management is preparing the park's annual promotional plan for the coming season. Several advertising alternatives exist: newspaper, television, radio, and displays at recreational shows. The information below shows the characteristics associated with each of the advertising alternatives, as well as the maximum number of placements available in each medium. Given an advertising budget of $240,000, how many placements should be made in each medium to maximize total audience exposure? Formulate this as a linear programming problem and in one sentence, briefly discuss your findings.
Type
Cost
Maximum number
Exposure
Newspaper
1750
70
80,000
Television
200
40
120,000
Radio
740
40
45,000
Shows
200
4
10,000
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