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QUESTION 1

True or False? When a consumer visits Healthcare.gov, the health exchange presents a government plan that they must choose at one set price.

QUESTION 2

True or False? While males are entering the nursing profession, women still represent the vast number of this profession.

QUESTION 3

True or False? Physicians cannot refer to any entity in which they have a financial interest.

QUESTION 4

True or False? As women have now entered all health professions in greater numbers, it is only in nursing in which there is parity in compensation between males and females.

QUESTION 5

Nursing has historically been one of the few professions dominated by females, and as males enter the profession:

	A.	there are too few male nurse to statistically evaluate any salary differences between genders.
	B.	females are earning more than males.
	C.	there is no difference between male and female nurses.
	D.	males are still earning more than females.

QUESTION 6

True or False? Physicians have always been allowed to advertise in the United States, except during the 1960s and 1970s, when they were too busy to need to do so.

QUESTION 7

True or False? Under HIPAA, patient identifiable information cannot be used to send them marketing material.

QUESTION 8

True or False? Women tend to use CAM more than males.

QUESTION 9

True or False? Influencers are individuals both inside and outside the organization who affect the final decision of the buying center.

QUESTION 10

True or False? The family life cycle for most everyone is a static process where individuals go through six distinct steps from when they are single as young adults to when they are widows or widowers.

QUESTION 11

Learning is the result of which five factors?

	A.	Drive, motivation, perception, reinforcement, involvement
	B.	Drive, stimulus, cue, reward, reward
	C.	Drive, reinforcement, purchase, reevaluation, response
	D.	Drive, stimulus, cue, response, reinforcement

QUESTION 12

True or False? Brand loyalty is when the consumer chooses the same product or service for high-involvement situations.

QUESTION 13

In health care, limited decision-making often occurs in what type of purchase situations?

	A.	Going to a walk-in clinic for a minor medical problem
	B.	Purchasing an over-the-counter pharmaceutical product
	C.	Going to a primary care visit
	D.	None of these is correct.

QUESTION 14

True or False? Interpreting information consistent with one's attitudes and beliefs is selective comprehension.

QUESTION 15

True or False? One's enduring cognitions or feelings are referred to as his attitudes.

QUESTION 16

True or False? A company buying paper clips or other office supplies would be doing a straight rebuy buying process.

QUESTION 17

True or False? The Hispanic population is growing as Latinos continue to come from Mexico at a growing rate.

QUESTION 18

True or False? Learning occurs as a result of stimulus, drive, cue, response, and reward.

QUESTION 19

True or False? As company size increases, the likelihood of offering health insurance to their employees is increasingly likely to decline.

QUESTION 20

In health care, taking medications for treatment of epilepsy has been a problem and relates directly to the concept of:

	A.	social risk.
	B.	financial risk.
	C.	compliance risk.
	D.	physical risk.

QUESTION 21

True or False? Routine decision-making can involve both low- and high-involvement purchase situations

QUESTION 22

True or False? The foundation of PRIZM is demographics, media habits, and psychographics.

QUESTION 23

True or False? Industrial buyers often have a buying center, including many people across the organization to be involved in the purchase.

QUESTION 24

A reference group's influence is most significant when a(n):

	A.	product is visible.
	B.	aspirational group is very attractive.
	C.	product cannot be evaluated objectively.
	D.	reference group is large.

QUESTION 25

Which of the following is not one of the three ways in which a reference group can affect a person?

	A.	Enhancing an individual's self-image
	B.	Providing rewards for specific behavior
	C.	Reducing cognitive dissonance
	D.	Offering information

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