Question 3: (15 Marks) A. Describe the main highlights of the "Obama for America" campaign....
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Question 3: (15 Marks) A. Describe the main highlights of the "Obama for America" campaign. Discuss the positive and negative points of the campaign in your own point of view. What would you have done differently if you were a part of the marketing team of Obama? (7.5 marks) B. How can a company market itself as a socially responsible business? Propose some strategies along with examples. What are the benefits of marketing your business as being socially responsible? (7.5 marks) Question 4: (15 Marks) A. How can customers be made brand loyal? What are the possible reasons for a customer to switch brands? (7.5 marks) Suggest some ways for marketers to spot and choose the right market segments? How can marketers tell which customer segments are more important and must be focused? (7.5 marks)
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