Questions
case on pages 341-344 in your text.
What is the LA Galaxy “product�
Which of the seven...
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Operations Management
Questions
case on pages 341-344 in your text.
What is the LA Galaxy “product�
Which of the seven elements of the service marketing mix aremost important in the LA Galaxy marketing program?
How is promotion (advertising, personal selling, publicrelations, sales promotion, direct marketing) used by the LAGalaxy? Do these activities depend on the specific targetmarkets?
How are social media integrated into the LA Galaxy’s marketingstrategy?
How does the LA Galaxy assess the impact of its marketingactivities? Has its program been successful?
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What is the LA Galaxy product As a product they have annual revenue of S44 million where the major shares come via club sponsorship and local TV rights and is it is valued at 240 million The club competes in MLS Major League Soccer which is the American version of EPL English Premier League The club has won the MLS title five times The major highlight the club gained worldwide was when they had a high profile signing of the England player David Beckham when he was a star in Spanish Premiere league club Real Madrid LA Galaxy
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