RanchStyle Foods is a startup company based in Ghana. The President and CEO of the company
is based in the United States of America. However, he frequently trips to Ghana to ensure that
the company operates as planned. RanchStyle Foods started as a retailer of corn chips produced
in the United States and exported to Ghana. RanchStyle purchases a bag of corn chips in the
United States at $ And sells the same at $ A box of chips packaged for export to Ghana
from the United States contains bags and the freight charge for the export is $ and the
import duty is $ RanchStyle usually exports boxes at a time.
Over time, the CEO determined it would be a better business model if the chips were produced in
Ghana, and the international freight charges eliminated. He thought that the main resource for the
chips, corn, could be sourced at a lower cost. However, he would have to import the equipment
from either the United States or China. He would have to purchase a piece of land and put up a
building that would house the equipment for production. RanchStyle targets a monthly profit of
$
The cost of land is $
The factory building would cost $
The equipment cost including freight, customs charges, and installation would cost $
In addition to these costs, RanchStyle estimates the following;
Utility charges per month $
Factory manager salary per month $
Factory workers wages per month per person $
Advertising cost paid per month $ for the next six months
Cost of pound bag of corn is $
Canola oil $ per gallon
Miscellaneous variable input for production per month $
RanchStyle uses of the pound corn bags, and gallons of Canola oil for production per
month.
RanchStyle produces a minimum of bags of corn chips per month
The company would determine its depreciation using the straightline depreciation method for
both its equipment and factory building.
RanchStyle wants to determine the following;
Fixed cost per month
How much should RanchStyle sell each bag of chips
Using the selling price determined in # Calculate the contribution margin per month