Read case and get all the information before answering thesequestions.
Please answer these questions specifically what they are askingfor with details
1. What specific type of wholesaler is Joe?
2. Evaluate Joe's marketing strategy for his current lumberbusiness. Be and be sure to mention the specific components.
3. Contrast the components of the marketing strategy for theArbor Products with Joe's current Hanratty lumber business.
4. What should Joe do now? Which option should he take? Be sureto give a justification for the specific recommendation.
Thank you in advance.
