Read this Sports Business Journal article based on the economicsof the Rio Olympics. Respond to the following questions:
? What strategies and tactics were used in the host city of Rioto gain exposure and marketability?
? What was the significance of big-dollar sponsors in Rio duringthe Olympics?
? Do you think these strategies were effective?
? How did sponsorships and partnerships play out during theseOlympics, in your assessment?
? What economic role(s) do you feel Rio played during thisprestigious sporting event?
? Do you think hosting the 2016 Olympics was a financial successfor Rio? If so, in what ways?
