Recent years have seen increased competition in many areas offinance. For example, commercial banks now face a number of otherentities fighting for consumer deposits. Identify a financialservices firm that has recently(past few years)entered a new market(it can be either a start-up company or an established firm movinginto a new area). What market are they entering, and how are theytrying to establish themselves or distinguish their offering fromthe competition? How have the other companies in the spaceresponded? How do you think this will play out over time?
