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Reporting on sustainability programs, policies and performance in the United States is presently voluntary. There appears...

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General Management

Reporting on sustainability programs, policies and performancein the United States is presently voluntary. There appears to betwo opposing views regarding voluntary sustainability reporting.One view is that voluntary sustainability reporting increases costs(communication and operational) and intensifies the likelihood thatthe reporting firm is greenwashing. A second view is that voluntarysustainability reporting demonstrates good corporate citizenshipand environmental stewardship. Discuss whether or not anorganization should adopt a proactive versus reactive stance tosustainability reporting.

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Answer Proactive environmental business practices lead to better environmental performance while reactive environmental business activities are correlated with lower environmental performance There will certainly be a pragmatic approach to corporate environmental management reactive corporate environmental practices prioritize compliance with environmental laws and the introduction of environmental measures such as endofpipe solutions at a minimum levelOn the other hand proactive corporate environmental practices go beyond compliance by emphasizing corporate pollution prevention activities higherorder learning and the redesign of existing processes Reactive environmental    See Answer
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