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  3. ________ represents the net marketing contribution

________ represents the net marketing contribution as a percentage of sales. ...

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Accounting

________ represents the net marketing contribution as a percentage of sales.

Return on equity

Marketing ROS

Gross profit

Marketing ROI

Market demand

Which of the following is true about lead customers?

They are benefits driven.

They possess less market knowledge.

They are more dependent on what others do or think than most people.

They do not purchase products that the mainstream market does not buy.

They are more price sensitive.

________ is the ratio of net marketing contribution to a company's investment in marketing and sales expenses.

Gross profit

Marketing ROI

Return on equity

Marketing ROS

Market demand

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