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________ represents the net marketing contribution as a percentage of sales.
| | | Return on equity |
| | | Marketing ROS |
| | | Gross profit |
| | | Marketing ROI |
| | | Market demand |
Which of the following is true about lead customers?
| | | They are benefits driven. |
| | | They possess less market knowledge. |
| | | They are more dependent on what others do or think than most people. |
| | | They do not purchase products that the mainstream market does not buy. |
| | | They are more price sensitive. |
________ is the ratio of net marketing contribution to a company's investment in marketing and sales expenses.
| | | Gross profit |
| | | Marketing ROI |
| | | Return on equity |
| | | Marketing ROS |
| | | Market demand |
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