60.1K

Verified Solution

Link Copied!

Required information [The following information applies to the questions displayed below.] Johnson and Gomez. Inc, is a small firm involved in the production and sale of electronic business products. The company is well known for its attention to quality and innovation. During the past 15 months, a new product has been under development that allows users improved access to e-mail and video images. Johnson and Gomez code named the product the Wireless Wizard and has been quietly designing two models: Basic and Enhanced. Development costs have amounted to $187,500 and $268,500, respectively. The total market demand for each model is expected to be 44,000 units, and management anticipates being able to obtain the following market shares: Basic, 20 percent, Enhanced, 15 percent. Forecasted data follow. 'Computed on the basis of sales dollars. Since the start of development work on the Wireless Wizard, advances in technology have altered the market somewhat; and management now believes that the company can introduce only one of the two models, Consultants confirmed this fact not too long ago, with Johnson and Gomez paying $34,900 for an in-depth market study. Sales salaries (excluding commission) will be $87,500 no matter which product is sold. The marketing and advertising costs indicated for each product are incurred only if that product is sold. Other fixed overhead is expected to be the same, regardiess of which product is introduced. 3.a. Prepare a financial analysis and determine which of the two models should be introduced. 3-b. The company would be advised to select the Enhanced model or Basic model: fact not too long ago, with Johnson and company can introduce only one of the two models. Consultants confirmed this commission) will be $87,500 no matter which proying $34,900 for an in-depth market study. Sales salaries (excluding product are incurred only if that product is sold od is sold. The marketing and advertising costs indicated for each product is introduced. -a. Prepare a financial analysis and determine which of the two models should be introduced. 3-b. The company would be advised to select the Enhanced model or Basic model. Complete this question by entering your answers in the tabs below. Prepare a financial analysis and determine which of the two models should be introduced. (Round intermediate calculations to 2 decimal places.) and management now believes that the company can izard, advances in technology have altered the market some fact not too long ago, with Johnson and Gomez paying $34,900 for an in-depth markedels. Consultants confirmec commission) will be $87,500 no matter which product is sold. The mar in-depth market study. Sales salaries (excluc product are incurred only if that product is sold. Other fixed overhering and advertising costs indicated for eac product is introduced. 3-a. Prepare a financial analysis and determine which of the two models should be introduced. 3-b. The company would be advised to select the Enhanced model or Basic model. Complete this question by entering your answers in the tabs below. The company would be advised to select the Enhanced model or Basic model

Answer & Explanation Solved by verified expert

See Answer