Review the following two articles. Each have examples of IMC
strategies. Compare two of the IMC...
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Review the following two articles. Each have examples of IMCstrategies. Compare two of the IMC for different companies. Whatwere the goals of the integrated marketing campaign? Which IMCcomponents were used in that particular campaign? How do thosecomponents contribute to the success of the IMC campaign inachieving its stated goals?
INTEGRATED MARKETING It is a kind of marketing which includes a unified and smooth experience for customers to interact with brandcompanyit includes all aspects of marketing such as advertisementspromotion public relationssocial media etc and they collectively work together as a unified force It is an approach to achieve the desired results of a marketing campaign with a use of many promotional methods which are interlinked to each other in some wayIt makes sure that your marketing campaign focussed on both offline as well as online medium INTEGRATED MARKETING STRATEGIES There are many IMC strategies to be used to make it successfulOne thing which is very important for its success is that marketer need to carefully blend and make best use of available promotional tools so that the message reaches to the right customer at right place and right time Here are some examples of Integrated marketing strategy listed in articles 1 LULULEMON INTEGRATED MARKETING STRATEGY Lululemon is a athletic apparel and technical clothing brand mostly used for yogaworking out and most other sweaty pursuitsThe IMC strategy used by
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