RFM Model Which of the following statements are true with respect to the RFM model...
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RFM Model Which of the following statements are true with respect to the RFM model of customer segmentation? Recency refers to the number of transactions a customer has made within a specific time period. A customer who has not made a transaction in the last 6 months or more is considered to be a lost customer. Monetary value of a customer can be calculated by adding the values of all the transactions made by the customer within a specific period of time
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