Sales Promotion and Brand Image Context: Sales promotion is incentive manufacturers, retailers, and even non-profit...
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Accounting
Sales Promotion and Brand Image
Context: Sales promotion is incentive manufacturers, retailers, and even non-profit organizations use to attract consumers. It changes the brands perceived price or value temporarily.
Inquiry: What are some reasons brand managers are allocating more of their promotional budgets to sales promotion rather than media advertising?
Follow-up: Do you agree with the critics who argue that the increased use of sale promotion is undermining brand equity for many once powerful brands?
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