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Sandwich maker Subway opened its first overseas store in 1984, in the Middle East. Today, it...

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Operations Management

Sandwich maker Subway opened its first overseas store in 1984,in the Middle East. Today, it has nearly 43,000 stores in 108countries.

For Discussion

Discuss some of the challenges Subway might face in conductingmarketing research in potential new international markets. Whattypes of research would you recommend the company use in choosingnew countries for expansion?

Answer & Explanation Solved by verified expert
3.9 Ratings (584 Votes)
Key challenges in International marketing research for SUBWAY 1 Assortment of markets Problems of various markets are constantly knowledgeable about abroad statistical surveying Research venture covers various outside markets This eventually enlarges the expenses and issues associated with abroad statistical surveying 2 Issues with optional information Secondary    See Answer
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