Scenario: As a partner in a small communications firm, you havenoticed that your fellow partners and several employees havementioned new product ideas they felt were worth pursuing, but thatnone of these ideas have been pursued. Propose a formal process todetermine if ideas that are presented are worthy of markettesting
Include the following in your proposal:
Likely sources of new product or business ideas
Data gathering and factual analysis
Ability to make creative leaps
Need for fit with organization strengths and goals
Confirmation of commercial viability
