Scenario: You work in the marketing and media department of amid-sized Connecticut company that publishes a popular newsletterabout its industry (you can decide what the industry is).Currently, the newsletter is a print document published anddistributed bi-monthly for free to hundreds of different readersaround the world. You are one of the editors of the company’snewsletter.
With a change in policy and publishing, you need to send a massemail to your subscribers to inform them that your company’snewsletter will now be delivered electronically, by e-mail, andwill be updated monthly instead of bimonthly. Customers who wish toreceive the print version of the newsletter will be charged anannual handling fee of $30. Customers need to inform the company ifthey wish to cancel their subscriptions to the newsletter.
Be sure to present these changes positively—with your customers’point of view in mind.
You may write on behalf of an existing company or create yourown persona. Also, you may add details for why they change is beingmade such as digital marketplace, environmental concerns, economicadjustments, etc.
