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SEKCE Paragraph Styles 5 Editing CASE STUDY Conestoga Innovative Research Facility Conestoga Innovative Research Facility (CIRF) is in Kitchner, Ontario Canada. It does extensive research on infectious diseases related to aging. The facility's work depends on funding from multiple sources, including the public, individual estates and grants from corporations, foundations and the both levels of government (Federal and Provincial). CIRF enjoyed steady growth during its first three years of existence with an employment of 500 medical and technical specialist. You are Bob Smith, the Manager of Marketing directly reports to Mr. Steve Gupta, CEO of CIRF. Your staff consists of Linda Patel, a marketing specialist, Radha Bunker, a writer/editor; John Sinton, a design/formatting specialist and Brenda Ahmad, a staff assistant whose hobby is photography and manages the department's work. Your Financial Department's, Senior Manager Ms. Komal Verma prepares an annual report of the facility's accomplishments and financial status for the board of directors. It was presented in the board meeting and the board feels that the annual report could be used to inform stakeholders about the advances the facility is making in its research efforts and its strong fiscal management for effectively using the funding and donations it receives. Director of Research Ms. Sonia Singh advised to the board that the infectious disease department made a medical breakthrough in developing a new vaccine to treat COVID 19. This project appears to be in development stage, more than being pure research. The vaccine is considered a miracle drug. If the medicine can be launched within next six months, CIRF expects to be a leader in the market for at least two years until the competition catches up. This is a (Canada) D) Focus ORE 27 Editin Paragraph Styles stakeholders about the advances the facility is making in its research efforts and its strong fiscal management for effectively using the funding and donations it receives. Director of Research Ms. Sonia Singh advised to the board that the infectious disease department made a medical breakthrough in developing a new vaccine to treat COVID-19. This project appears to be in development stage, more than being pure research. The vaccine is considered a miracle drug. If the medicine can be launched within next six months, CIRF expects to be a leader in the market for at least two years until the competition catches up. This is a significant undertaking of CIRF. Sonia advised in the meeting that the Marketing Department should start as a project to develop a flyer which requires photographs, testimonials, etc. This information should be included with financial information in the form of an annual report for distribution to potential donors. You discussed the various options related to produce the flyer, which will be the part of the annual report, to move forward in the department meeting. Your first option would be to hire a temporary staff (Cost $5,000.00) to contact some research facilities around the country and request them to forward photos and other related information. This option would cost $75,000.00 towards designing, printing and distribution You need six weeks (by July 014) to complete the designing and the cost is 30% of $75,000.00 D Focus W ? hp Editing o Printing once flyer approved, expected to be completed by Sept. 02 and cost is 20% of $75,000.00; and Distribution of the flyers with the report to the perspective donors is expected to be completed by Oct. 30th and the cost is 50% of $75,000.00. The second option involves travelling to several research facilities around the country to take photos and get testimonials. The travel budget is $20,000.00. The design, printing and distribution will cost $75,000.00. This will take several weeks in making travel arrangements. This is your major concern. The third option is to retain a contractor to gather the information for the flyer from various research facilities and design the flyer. Your Finance Department will get the REP (request for Proposal) in consultation with your staff and award the contract. This will include designing, printing, and distribution of the flyer with the report. This will require coordination from your staff with other departments. This option comes with various challenges and would come in at $120,000.00 You presented various options to CEO Steve Gupta in a separate meeting and recommend on Option 1. Option 1 was approved by the CEO on July 15 meeting. You advised to your team, if needed department headed by Sonia Singh (Director of Research) could provide support in designing the flyer. Linda is considered in the department very particular about the details and accuracy on the printed material sent to outside the organization. You estimate that approximately 15,000 copies needed. Steve decides that utilizing internal staff is suitable for designing, printing and distribution of flyers with the annual report. anada Paragraph Styles Editing You advised to your team, if needed department headed by Sonia Singh (Director of Research) could provide support in designing the flyer. Linda is considered in the department very particular about the details and accuracy on the printed material sent to outside the organization. You estimate that approximately 15,000 copies needed. Steve decides that utilizing internal staff is suitable for designing, printing and distribution of flyers with the annual report. It is now June 01. The board asks you to come to its next meeting on July 15 (six weeks) to prepare and present a flyer. So, to move forward CEO asked you to prepare a detailed plan, schedule, and budget for how you will complete the project (flyer). The board wants the annual report "in the mail" by November 15, so potential donors will receive the flyer with the report around the holiday season when they may be in a "giving mood". The facility's fiscal year ends September 30 and its financial statements should be available by October 15. However, the nonfinancial information for the report can start to be pulled together right after July 15 board meeting. Fortunately, you are taking a project management course at the Conestoga College and see this is as an opportunity to apply what you have been learning. You know that this is a big project and that the board has high expectations. You and your staff have six weeks to prepare a flyer and to present to the board on July 15. If the flyer is approved on July 15 meeting, your department will have 105 days from July 15 to Oct 30 (13 Weeks) to print and distribute/mail the annual reports to the potential donors. ada) Focus SEKCE Paragraph Styles 5 Editing CASE STUDY Conestoga Innovative Research Facility Conestoga Innovative Research Facility (CIRF) is in Kitchner, Ontario Canada. It does extensive research on infectious diseases related to aging. The facility's work depends on funding from multiple sources, including the public, individual estates and grants from corporations, foundations and the both levels of government (Federal and Provincial). CIRF enjoyed steady growth during its first three years of existence with an employment of 500 medical and technical specialist. You are Bob Smith, the Manager of Marketing directly reports to Mr. Steve Gupta, CEO of CIRF. Your staff consists of Linda Patel, a marketing specialist, Radha Bunker, a writer/editor; John Sinton, a design/formatting specialist and Brenda Ahmad, a staff assistant whose hobby is photography and manages the department's work. Your Financial Department's, Senior Manager Ms. Komal Verma prepares an annual report of the facility's accomplishments and financial status for the board of directors. It was presented in the board meeting and the board feels that the annual report could be used to inform stakeholders about the advances the facility is making in its research efforts and its strong fiscal management for effectively using the funding and donations it receives. Director of Research Ms. Sonia Singh advised to the board that the infectious disease department made a medical breakthrough in developing a new vaccine to treat COVID 19. This project appears to be in development stage, more than being pure research. The vaccine is considered a miracle drug. If the medicine can be launched within next six months, CIRF expects to be a leader in the market for at least two years until the competition catches up. This is a (Canada) D) Focus ORE 27 Editin Paragraph Styles stakeholders about the advances the facility is making in its research efforts and its strong fiscal management for effectively using the funding and donations it receives. Director of Research Ms. Sonia Singh advised to the board that the infectious disease department made a medical breakthrough in developing a new vaccine to treat COVID-19. This project appears to be in development stage, more than being pure research. The vaccine is considered a miracle drug. If the medicine can be launched within next six months, CIRF expects to be a leader in the market for at least two years until the competition catches up. This is a significant undertaking of CIRF. Sonia advised in the meeting that the Marketing Department should start as a project to develop a flyer which requires photographs, testimonials, etc. This information should be included with financial information in the form of an annual report for distribution to potential donors. You discussed the various options related to produce the flyer, which will be the part of the annual report, to move forward in the department meeting. Your first option would be to hire a temporary staff (Cost $5,000.00) to contact some research facilities around the country and request them to forward photos and other related information. This option would cost $75,000.00 towards designing, printing and distribution You need six weeks (by July 014) to complete the designing and the cost is 30% of $75,000.00 D Focus W ? hp Editing o Printing once flyer approved, expected to be completed by Sept. 02 and cost is 20% of $75,000.00; and Distribution of the flyers with the report to the perspective donors is expected to be completed by Oct. 30th and the cost is 50% of $75,000.00. The second option involves travelling to several research facilities around the country to take photos and get testimonials. The travel budget is $20,000.00. The design, printing and distribution will cost $75,000.00. This will take several weeks in making travel arrangements. This is your major concern. The third option is to retain a contractor to gather the information for the flyer from various research facilities and design the flyer. Your Finance Department will get the REP (request for Proposal) in consultation with your staff and award the contract. This will include designing, printing, and distribution of the flyer with the report. This will require coordination from your staff with other departments. This option comes with various challenges and would come in at $120,000.00 You presented various options to CEO Steve Gupta in a separate meeting and recommend on Option 1. Option 1 was approved by the CEO on July 15 meeting. You advised to your team, if needed department headed by Sonia Singh (Director of Research) could provide support in designing the flyer. Linda is considered in the department very particular about the details and accuracy on the printed material sent to outside the organization. You estimate that approximately 15,000 copies needed. Steve decides that utilizing internal staff is suitable for designing, printing and distribution of flyers with the annual report. anada Paragraph Styles Editing You advised to your team, if needed department headed by Sonia Singh (Director of Research) could provide support in designing the flyer. Linda is considered in the department very particular about the details and accuracy on the printed material sent to outside the organization. You estimate that approximately 15,000 copies needed. Steve decides that utilizing internal staff is suitable for designing, printing and distribution of flyers with the annual report. It is now June 01. The board asks you to come to its next meeting on July 15 (six weeks) to prepare and present a flyer. So, to move forward CEO asked you to prepare a detailed plan, schedule, and budget for how you will complete the project (flyer). The board wants the annual report "in the mail" by November 15, so potential donors will receive the flyer with the report around the holiday season when they may be in a "giving mood". The facility's fiscal year ends September 30 and its financial statements should be available by October 15. However, the nonfinancial information for the report can start to be pulled together right after July 15 board meeting. Fortunately, you are taking a project management course at the Conestoga College and see this is as an opportunity to apply what you have been learning. You know that this is a big project and that the board has high expectations. You and your staff have six weeks to prepare a flyer and to present to the board on July 15. If the flyer is approved on July 15 meeting, your department will have 105 days from July 15 to Oct 30 (13 Weeks) to print and distribute/mail the annual reports to the potential donors. ada) Focus

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