Should butter finger advertise on the super bowl? Two parts (A) calculate the breakeven using...
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Should butter finger advertise on the super bowl? Two parts (A) calculate the breakeven using the following information, and (B) Should Butterfinger advertise in the Super Bowl? Super Bowl ad cost = $7,000,000 Cost to produce ad = $1,500,000 Cost of butterfinger in store = $2.50 100% mark up on candy bar in store wholesales takes 20% Variable cost $0.35 per candy bar
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