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Should product B be introduced? provide through explanation Why or why not?
Exhibit 2 Product A Product B Total $ 000's $ 000's $ 000's Sales 47,000 13,000 60,000 COGS 16,000 7,250 23,250 Gross Margin 31,000 5,750 36,750 Selling Costs 6,500 1,000 7,500 Shipping Costs 14,000 5,600 19,600 General Expenses 4,000 500 4,500 Profit before Tax 6,500 -1,350 5,150 Produce product B?
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