Show your work Kerry Phillips is forecasting sales of her 100-room limited-service Phillips Inn....
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Kerry Phillips is forecasting sales of her 100-room limited-service Phillips Inn. She forecasts by market segment. The most recent year's (20X3) percentage of rooms sold and average daily room rate (ADR) by market segment were as follows: On an average day, her Inn experiences a 72 percent paid occupancy, with considerable advertising she believes she can achieve a daily paid occupancy of 75 percent. Further she believes she can increase the tourist segment up to 55 percent at the expense of the business segment. In addition, she projects ADR increases of 5 percent. Required: Forecast the room revenue for January 20X4
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