SMART Energy, an electricity company, sells its electricity production to GOOD. Each megawatt (MW) of...
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SMART Energy, an electricity company, sells its electricity production to GOOD. Each megawatt (MW) of electricity generated requires 100,000 tons of coal to burn. SMART 's coal supplier is GENERAL ENERGY (GE) in California. To bring in the coal, SMART has to pay for order preparation, transportation, loading and unloading, demurrage, etc. an average of $25.000.
Before being burned in the boiler to produce electricity, the coal is stored in the stockpile. To store coal before entering the boiler, SMART has to pay for security, administration, crane, insurance, stockpile maintenance an average of 20% of the value of the stored coal. The price of coal per ton FOB (seller franco) is $5000. The power output of all SMART 's boilers over the past two years (in MW) is as follows:
Month
Demand (MW)
Month
Demand (MW)
2014
2015
2016 (forecast)
2014
2015
2016 (forecast)
Jan
125
178
Jul
105
200
Feb
128
92
Agu
123
213
Mar
142
180
Sep
115
220
Apr
158
198
Okt
138
235
Mei
136
205
Nov
145
245
Jun
98
208
Des
165
248
Previous experience, the time required to fulfill coal orders by GE is as follows :
order to:
1
2
3
4
5
6
7
8
9
10
Lead Time (weeks)
1.7
1.2
1.5
2
1.1
1.6
1.3
1.5
2
1.3
SMARTs experience also requires him to provide coal in sufficient quantities so that production is not disrupted so that service to users is also in accordance with the Service Level Agreement (SLA) with GE as stated in the contract. However, SMART also doesn't want to be too wasteful with inventory costs. For that, he set a 95% service level.
As a company engaged in providing electricity for the consumption/living of the people, SMART must balance between a fully profit-oriented business goal, and compliance with various regulations, environmental, social, and even political issues.
As the Supply Chain and Customer Relationship Manager of SMART, you must be responsible for maintaining the service level to GE as well as operating efficiency, as well as various issues related to the energy industry.
QUESTION: From safety stock calculations, explain the business logic that efficiency has a trade-off with service level (prove it with calculations as well), including the calculation of inventory costs. (Notes: D 2016, DL, D, L, ss, and ROP should be found first using the previous demand data). Please provide the calculation using excel.
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