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SnowSports Interactive: AGlobal Start-up’s ChallengesoverviewAustralia-based SnowSports Interactive’s core intellectualproperty combined the latest positioning, wireless, andidentification technologies with proprietary tracking and analysissoftware. SSI identified the company’s business activities assubject to relatively high risk factors, risks that were related toits business activities and were also of a general business nature.These risks included: limited operating history and forecastedlosses, intellectual property, national and internationalregulations, specific country laws, dependence on third -partysuppliers, schedule delays, seasonal market fluctuations, andcompetition. To manage such risks, SSI managers prepared a riskmanagement plan detailing both preventive and contingencyactions.CASE DISCUSSION QUESTIONSAssess the company as a potential investor. Use a thorough SWOTanalysis as a basis for your assessment. Utilize RBV and VRIOanalytical tools to assess SSI’s core competences.