Social media is considered an important marketing communicationchannel. and it's a crucial element of a company's brandingstrategy. In the past few years, there has been a shift fromtext-centric to visually-oriented experiences in social mediaplatforms. Business-to-consumer, or B2C, companies like CompanyOneleverage social media platforms—mostly Facebook, Twitter,Instagram, YouTube, and Pinterest—to target and engage theircustomers. I also want you to recommend two social media platforms,including those listed here,
discuss how CompanyOne can leverage them to enhance its brandingstrategy.”
Contribute your thoughts in the Slate, Inc.’s project teamdiscussion area, and discuss your ideas with your team members.
Include 2 references one is a scholar and one nonscholary.
Class MBA 640. University of Maryland Global Campus.
Business Admistration.
