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Social Media Marketing. What is \"big data\"? Please find a definition from the web and provide...

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Operations Management

Social Media Marketing. What is \"big data\"? Please find adefinition from the web and provide the link to the reference. Whydoes big data create more options for identifying and targetingcustomers? Please provide resources from the book.

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The main purpose of any business Firm today is to seek advantages of the available data based on the financial transactions or customer interactions with the business in order to increase the efficiency of the business performance and thereby building a competitive edge over others in a given marketplace The availability of data especially that of the consumer trends and preferences help in offering relevant products to the various market segments thereby increasing the chance of the business to survive and grow in the long run Big data is therefore important because it comes to the picture here where in the era of digitization when    See Answer
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