Sony Corporation – Since its founding in 1960, Sony was alwaysknown for innovation and market leadership. But in the last 20years, troubling issues have emerged to partially counter the manysuccesses along the way. Research Sony and its subsidiaries, andanswer the following questions:
3. Should Sony’s R&D efforts be focused on a limited numberof core products, or should it aim to be the leader in eachbusiness segment it operates in?
4. Some say Sony Entertainment “runs the show†now, because onevery successful movie returns massive profits. Do you thinkexcessive diversification is Sony’s problem? They usually targetthe upscale high-end consumer groups. Should they changestrategies?
Thank you!
