Speedy Cycles manufactures and sells 10 different models of racing bicycles. Speedy Cycles is contemplating a...
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Speedy Cycles manufactures and sells 10 different models of racing bicycles. Speedy Cycles is contemplating a 7% price cut across all 10 models. It expects the price cut to result in a 10% increase in the number of units sold for models R1801, R1803, R1805, and R1807. The other six models (R1802, R1804, R1806, R1808, R1809, and R1810) are expected to see a 5% increase in sales volume. Assess the impact of the price cut on Speedy Cycles’ profits and prepare a sales revenue report.
Model
Sales Price
Variable Costs
Sales Volume
R1801
$85
$40
1,800
R1802
$95
$45
2,500
R1803
$105
$50
3,000
R1804
$115
$55
3,500
R1805
$125
$60
4,000
R1806
$135
$65
4,500
R1807
$145
$70
2,200
R1808
$155
$75
1,800
R1809
$165
$80
1,500
R1810
$175
$85
1,200
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