Step 2: Post your answers to the following three (3) questions in the discussion forum....
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Step 2: Post your answers to the following three (3) questions in the discussion forum.
Keep your answer to all questions to around 200 words in total.
1. Of the mobile users who clicked on the store locator, what fraction did iProspect estimate to enter a physical store?
2. What did iProspect determine the worth of each store locator click? What implications did this have for return on investment?
3. Why did iProspect increase the average order value per visit from its initial amount? What were the amounts?
The purpose of this discussion is to explore the calculations that can be used to estimate or predict customer behaviour.
Determining return on investment for marketing campaigns has gotten tougher with the advent of multi-channel marketing and the rise of the mobile platform.
Adidas and iProspect have teamed up to determine where their marketing efforts are most effective.
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