Strategic Marketing:
Porter’s Value Chain is made up of Primary Stages and SupportActivities.
Use a matrix to show how Porter’s Value Chain can be used tomake decisions about which of Porter’s Generic Strategies isappropriate for a company to use.
To do this, set up a table that lists each of Porter’s GenericStrategies as a column heading and each of the primary stages andsupport activities of Porter’s Value Chain as rows.
Fill in the appropriate cells to explain where the value chainanalysis may provide insights into the different strategy typeoptions.
Use examples to aid your description.
Word-count: 500 words maximum.
